Bio of a Pinterest Marketer

I make rugs, both woven and knit, and you can read more about my rugs on their website.

I discovered Pinterest as a marketing vehicle for the rugs, and it didn’t take long before Pinterest was sending much of my buying traffic.  (Google sends people who want to read my blog posts about making rugs, which are not the same people who buy rugs.)

In the real world, I wanted to meet interior designers who could recommend my rugs to their clients. I thought designers might be interested in using Pinterest for their own marketing, so I put together a Marketing with Pinterest class and invited designers (as well as everyone else I knew who might like the class).

For the most part, the designers have not arrived, but plenty of other people did, and interest grew.  Teaching Pinterest was a lot of fun.  No-one in the area was working with Pinterest much, because the people who had moved into Social Media consulting and support were pretty busy with FB and Twitter and Google Plus, and Pinterest requires an entirely different way of thinking.

One day when I was talking about Pinterest, I said it would be fun to offer Done For You services, and two people in the room said they would be interested.  It was that easy.  I put up the website and started writing more about the business use of Pinterest.  There are plenty of people teaching Pinterest Marketing for the solopreneur, Etsy-vendor market.  Not  a whole lot of Pinterest Marketers understand the difference between SAS and SAP, let alone SAAS.

Pinterest keeps sending traffic to my rug site, and I manage a few business accounts now, and I keep learning.  I am writing an eBook, the Pinnovator’s Dilemma, about incorporating Pinterest Marketing experiments into a successful direct response marketing practice.